Conversations really matter

Just like any advanced software, you have to know how to manipulate it to your advantage; getting the absolute best you can out of Google Analytics takes time, know-how and insight.

Here's where we can help you.

As Google Analytics Authorised Consultants (GAAC), we've spent the time, effort and training in gaining an intimate knowledge of the tool - and we want to share this knowledge with you.

You can expect a day of intensive, hands-on training: part one is an introduction for beginners, part two delves deeper into advanced analytics. Feel free to attend just one session - or both, depending on your needs.

Register Now

Fill out your details below to secure your place. Registration is open until 15th April 2009. Register before 17h00 on 1st of April, and receive an official Google Analytics IQ Voucher, which will give you full access to the Google Analytics online certification examination.
Seats are limited.


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Agenda

8h30:
Registration. Welcome coffee & tea
9h00:
Start 'Google Analytics: Getting Started' session - PART I
10h45:
Coffee Break
11h00:
Start 'Google Analytics: Getting Started' session - PART II
12h30:
End morning session
12h35:
Sandwich Lunch for participants who attend both sessions
13h00:
Registration afternoon session. Welcome coffee & tea
13h30:
Start 'Google Analytics: Advanced Analytics' session - PART I
15h15:
Coffee break
15h30:
Start 'Google Analytics: Advanced Analytics' session - PART II
17h00:
Finish

Training Details

The training will be provided by Google Analytics Authorized Consultants of These Days.
This is a hands-on training! One computer will be provided per student. At the start of the training, one hand-out per training session will be provided, as well as a campaign tracking template.
Both sessions will be held in English.

Sandwich lunch will be provided for students who attend both classes.


Who should attend:
Business and technical professionals interested in learning how to use Google Analytics to report and drive decisions.

Topics covered:

  • The importance of Web Analytics
  • Google Analytics Methodology
  • Implementation, set-up and tracking code
  • Understanding and managing profiles and filters
  • Conversion really matters: Goals and funnels
  • The Google Analytics interface: Understanding Dashboard & Reports, Calendar, Exports, Visualization


    • Who should attend:
    Administrators of Google Analytics responsible for the ongoing reporting, analysis and optimization of the online presence.

    Topics covered:

  • Campaign Performance: Tracking and reports
        - E-mail
        - Adwords
        - Banners
        - Off-line
  • Advanced Segmentation and Filters
  • The value of Custom Reports
  • Event Tracking
  • Measuring e-Commerce performance
  • Introduction to Google Website Optimizer
  • Tips & Tricks

    • Pricing

  • Google Analytics: Getting started:
  • Google Analytics: Advanced Analytics:

  • Attend both sessions:
    		•  550€ per person.
    550€ per person.

    900€ per person.

    Invite the team:
    Contact us (siegert.dierickx@thesedays.com) for a special 'company offer' if you will attend with 3 or more people from the same company.

    events

    Understanding Web Analytics Reports Contact us
    Landing Page Optimization Contact us
    Introduction to Testing & Targeting Contact us
    WebTrends Administrator and Business Trainings Contact us


    These Days NV - Antwerp
    Karel Oomsstraat 47
    B-2018 Antwerpen

    tel. +32 (0)3 286 44 50
    fax +32 (0)3 286 44 51

    Contact

    These Days NV - Antwerp
    Karel Oomsstraat 47
    B-2018 Antwerpen

    tel. +32 (0)3 286 44 50
    fax +32 (0)3 286 44 51